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Abstract Gradient

Certifications

  • Digital Marketing & E-commerce - Google 2023​​

Education

The University of Texas at Austin - BS in Advertising

  • Honor Scholar 2022

  • Dean's Honor List Spring and Fall 2022

Skills

  • Market Research

  • Strategic Planning

  • Storytelling

  • Digital Marketing

  • Graphic Designs

  • Data Analysis

  • SEO 

  • Powerpoints

  • Excel

  • Problem-solving

  • Communications

  • Collaboration

Experience

Communications Intern - Movability 

  • Integrated with the Communications team to develop and execute the organization's content calendar, and ensured brand consistency and communication across 3 channels including Facebook, Instagram, and LinkedIn.

  • Executed social media strategy on Facebook and Instagram, which helped to boost commuter participation in the Get There Central Texas program by 23% from November 2022 to January 2023.

  • Created visual content including stories, reels, photos, and graphics, resulting in a 15% increase in monthly audience engagement from December 2022 to March 2023.

Sep 2022 - July 2023

Strategist - The Herd (The University of Texas at Austin)

  • Conducted secondary research using Mintel and Brandwatch to analyze demographic and psychological insights of UT students for sport.

  • Collaborated with a strategy coach to conduct survey and focus group studies to identify pain points, and established key messaging strategies to increase 50% game attendance and maintain Corral longevity.

  • Utilized qualitative and quantitative data analysis techniques to craft compelling narratives and arguments that accurately represented the insights obtained through the research process.

  • Developed a 5-page creative brief and communicated findings and strategies to client.

Jan - April 2023

Social Media Content Creator - Kung Fu Tea Austin

  • Produced engaging visual content, including photos, stories, reels, and videos, that are appealing to the targeted audience, which increased weekly engagement by 10% from August 2022 to January 2023.

  • Collected in-depth research and analysis of current industry trends, relevant hashtags, and successful campaign ideas.

  • Built and implemented creative marketing strategies across multiple social media platforms, resulting in a 5.2% week-on-week increase in sales.

Jun 2022 - Feb 2023

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